Brand Marketing for ShopStyle

Digital Shopping Platform · 2022–2024

In 2022, I served as a brand and visual stakeholder for ShopStyle's full rebrand with Red Antler, contributing creative direction and identifying gaps across iterative phases. Post-rebrand, I led execution with the Creative Director and continued to evolve the brand and messaging through 2023–2024 projects, including an SEO-optimized About Us page.