Brand marketing for ShopStyle

ShopStyle is a digital shopping platform, with fashion search engine capabilities and style inspiration content.

With new brand guidelines from agency Red Antler during the rebrand in 2022, we implemented the revamped identity and updated brand value props to the app onboarding experience, web, email and social touch points. Later in 2023, we revamped our About Us page—moving away from the "style universe" language and repositioning ourselves as "a fashion search engine" to align with new consumer research findings.

Marketing Campaign ✦ Product Marketing ✦ Brand Identity