ShopStyle Design Libraries & Asset Templates

Digital Shopping Platform · 2022

I developed a comprehensive brand toolkit and modular marketing template system that brought the new brand identity to life across marketing channels and the UI. Designed for flexibility and efficiency, the system supported diverse content themes while improving cohesion, storytelling, and speed to market.

01. Brand Elements Toolkit

02. Email guidelines and templates

03. Site Marketing Templates

04. App and Social Marketing Templates

🌟 Creative Director: Michelle Pais
🎨 Art Director/Designer: Shania Cheng
💡 Wordmark & Brand Guidelines: Red Antler