Shania Cheng
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Collective Voice Gifting
Creator Marketing Platform · 2025
A bespoke visual identity and story framework for Collective Voice’s Gifting product, weaving the creator and brand relationship into a compelling launch narrative.
Challenge
Collective Voice Gifting was a new product offering that connected brands and creators for strategic gifting campaigns. It needed a compelling visual identity and branded messaging for the go-to-market launch. The goal was to clearly communicate the value of the product — a unified solution for multi-platform creator-brand partnerships — to both B2B and B2C audiences. This visual system had to express connection, brand equity, and support product adoption.
Solution
We developed a distinctive look and feel built around layered, textural ribbons interwoven with products and creator photography, visually symbolizing the relationships between brands and creators while tying it back to gifting. This identity system formed the foundation of marketing assets and the storytelling and pitch deck flow for the GTM launch. In close collaboration with the product manager and marketing lead, we shaped how
Gifting
was presented — grounding the messaging in authentic creator-brand connection while maintaining a refined, cohesive aesthetic.
Outcome
Ultimately, this distinctive visual language and product tagline elevated Collective Voice Gifting, helping prospective brand partners and existing creators in the network understand its purpose and potential. The meaningful visual system not only reinforced product positioning but also strengthened brand perception during launch conversations, contributing to clearer product adoption messaging and stronger pitch delivery.
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🎨 Art Director: Shania Cheng
✏️ Copywriter: Ashley Kiely
🚀 Product Manager: Daphne Lu
📐Product Designer (Brand Gifting Platform): Tammy Lee