Shania Cheng
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Creator Cash:
Collective Voice
Bonus Programs
Creator Marketing Platform · 2025
Creative direction for Collective Voice’s bonus incentives to reward, educate, and reengage creators across email and paid social.
Challenge
A key user experience challenge we identified was that many creators weren’t consistently engaging with the platform tools or creating affiliate links — a behavior essential for driving earnings and long-term platform success. User surveys revealed that motivation, clarity around incentives, and deeper education on product features were barriers to participation. The goal of the bonus campaigns was to reengage creators, boost affiliate link creation, and provide better educational touchpoints via targeted marketing.
Solution
We developed a bold visual identity and marketing strategy for Collective Voice’s bonus initiatives — including the
Welcome Bonus
,
Return & Earn Bonus
, and
Creator Cash Bonus,
that were tailored for email and paid social channels. This identity emphasized themes of rewarding achievement, earning potential, and exclusivity, driving urgency amongst creators to connect with the incentives. Alongside the visual design, campaign messaging incorporated clear educational cues that guided creators on how to use platform tools and navigate key features.
Outcome
We delivered on a more compelling and motivating incentive experience for creators, with preliminary results showing positive ROI and higher earnings amongst creators who engaged with the bonuses. By combining motivational design with educational components, the campaign helped strengthen creator engagement and encourage affiliate link creation — addressing core product adoption pain points.
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Welcome Bonus
Return & Earn Bonus
Creator Cash Bonus
🌟 Creative Director: Michelle Pais
🎨 Art Director: Shania Cheng
🔨Design Support: Samantha Kim
✏️ Copywriter: Ashley Kiely