Visual identity and marketing for a series of cash incentive programs through email and paid social channels. The goal of the bonus programs is to reengage creators and encourage them to create affiliate links. Additionally, providing more in-depth education to creators on how to use the tools and navigate the Collective Voice product platform addresses an issue identified in user surveys.
We developed a look and feel bringing in silver coins and colorful gems to drive the rewarding tone and bring excitement to the bonuses.
🌟 Creative Director: Michelle Pais 🎨 Art Director: Shania Cheng 🔨Design Support: Samantha Kim ✏️ Copywriter: Ashley Kiely