ShopStyle’s Gifting Universe

For the 2022 Holiday season, ShopStyle’s ‘Style Universe’ became the ‘Gifting Universe.’ The campaign was centered around creating the ultimate shopping destination for the best gifts and holiday shopping needs. Conceptually, we borrowed from astrological/celestial themes combined with elements inspired by gemstones and holiday glamour. We took a maximalist, but cohesive approach to allow for flexibility and freshness for the 30+ unique gift guides that went live during the holiday season across all marketing channels.