ShopStyle’s Gifting Universe

For the 2022 Holiday season, ShopStyle’s ‘Style Universe’ became the ‘Gifting Universe.’ The campaign was all about creating the ultimate shopping destination for the best gifts and holiday shopping needs.

The concept borrows from astrological/celestial themes combined with elements inspired by gemstones and holiday glamour. The maximalist approach we took to the holiday looks & feel allowed for flexibility and freshness for the 30+ gift guides that went live during the holiday season across all marketing channels.

Art Direction ✦ Marketing Campaign ✦ Visual Design